Case study: High technology research and focused marketing
Situation
Our client, a software consultancy, was intending to enter a new technology sector.
Action
PRO compiled a full market report on the sector, which indicated a very high likelihood of success in the sector.
PRO then generated a marketing list of target companies in the sector with specific characteristics identified in conjunction with the client.
Result
The client's telemarketing team were able to implement a highly focused campaign, resulting in a 100% success rate of obtaining sales appointments.
| 
