Case study: Market Survey
Situation
A training company had designed a new course, but was not sure how to market the course effectively. Their
initial instinct was to run the course at a central location on specific dates and try to attract individuals
to the course, but this was proving a difficult and expensive exercise, with small numbers of attendees.
Action
PRO carried out a market survey of potential customers and companies. The results of the survey indicated
that most companies and individuals would prefer to attend this type of course in-house at their company
location, with an external trainer providing the course.
Result
The company changed their marketing approach, aiming at in-house presentations for companies and organisations.
The company is now the preferred supplier for in-house courses for the MRC and ERBI, utilising all their available training time.
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