Case study: Market research and analysis

The client required a market analysis of the storage heater sector as they had a technology relevant to that market.

Action

PRO instigated a full research project investigating the relevant factors of the industry (PEST analysis), the main players manufacturing and selling storage heaters, and the financial status of the companies and industry sector. Using the information in the report enabled the client to decide whether to pursue the sector. A full list of companies in the sector was generated, including financial information and relevant contact names, making further contact with the companies for technological discussions possible. A preferred company was chosen from the information provided..

Result

The client was able to select the most relevant companies for their needs. The client has been put in contact with the preferred supplier and will be able to take discussions further as required.